AI For Business Foundation Course
AI foundation course teaching you AI fundamentals in sales, marketing and systems automation.
Course details
Lectures
23
Level
Beginner
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Who Does This Work For?
This course is for business owners, entrepreneurs, executives and consultants who want to start using AI in their business without technical skills or overwhelm.
What Is Inside?
You will learn AI for sales, marketing and automation — including lead qualification, demand content, and your first working micro-automation.
What Will The End Result Be?
By the end, you’ll have a ready-to-use AI system that saves time, filters leads, and creates momentum in your business immediately.
The way this course shows you how to set up your business on ChatGPT is the first time I have ever seen it done like that and the results are fantastic. It is very easy to do. All I did was copy the prompts over and ChatGPT did the rest!
Jane
Founder
I am really not very tech literate and usually my daughter does everything. Did this over an afternoon and I have had very good results. I can now create content, sales copy etc all of which is very high quality in seconds.
John
Owner
Did this for a better understanding of AI. I can now generate very high quality sales enablement copy, create articles which rank on search engines and much more. It is very easy to do as you just follow along as they do it on the screen.
Sophia
CEO
Do you want real AI systems running in your business in under one hour, without hiring developers, learning complex tools, or feeling overwhelmed?
AI Foundations
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How to use AI in a real business (not theory or apps lists)
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How to identify where AI creates the biggest wins first
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How to get AI to think in context using your business knowledge
AI for Sales
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How to pre-qualify leads automatically using a chatbot
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How to filter out time-wasters before they ever reach you
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How to route only high-intent leads into your pipeline/CRM
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AI for Marketing
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How to create demand-driven content using AI
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How to match content to buyer intent for higher conversions
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How to turn interest into inbound conversations (not chasing)
AI Automation
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How to identify your biggest time leaks
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How to turn them into “micro-automationsâ€
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How to connect AI → trigger → pipeline without coding
Questions And Answers:
Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!
Yes the only cost is the course fee. There are no upsells etc.
This course will work with ‘free’ version of various platforms.
This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.
This course comes in at under 3 hours.
Yes you will get a business invoice which you can use to write off against any tax bill you may have!
You have life time access and get any updates to the template you buy for free.
MODULE 1 — AI Foundations for Business
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2
1.1 — What AI Actually Does in a BusinessObjective: Give learners a practical understanding of where AI fits commercially
Teaching Points:- Business inputs vs AI transformation vs outputs
- AI as a force multiplier not a replacement
- Where to apply AI first (time drains → value gains)
Workshop: Identify 3 areas AI could save time in their business
Deliverable: First “AI Opportunity Map”
SOP: “Identifying AI Fast-Wins Inside Your Business”
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3
1.1 — What AI Actually Does in a Business - Workshop
Workshop with word and PDF documents to set your company up.
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4
1.2 — Prompting for Business Outcomes
Objective: Learn how to structure prompts for commercial use
Teaching Points:- Context → Role → Instructions → Output → Constraints
- Prompt templates vs single questions
- Why structured prompting = consistent output
Workshop: Build a Business Positioning Prompt
Deliverable: Reusable positioning prompt
SOP: “Prompt Structure SOP — From Raw Idea to Business Output”
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5
1.2 — Prompting for Business Outcomes - Workshop
Workshop with word and PDF documentation and prompts.
MODULE 2 — AI for Sales
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6
2.1 — AI Across the Sales Pipeline
Objective: Understand AI touchpoints from prospect → close
Teaching Points:- Research → Outreach → Follow-up → Objection handling
Workshop: Choose a target customer + define a simple offer
Deliverable: Offer clarity template
SOP: “Sales AI Use Case Map”
- Research → Outreach → Follow-up → Objection handling
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7
2.1 — AI Across the Sales Pipeline - Workshop
Workshop and prompts to get you set up for AI Sales.
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8
2.2 — Outreach + Follow-up Creation
Objective: Build a functioning outreach script & follow-up
Teaching Points:- Tone shifting for persona types
- B2B structure vs B2C variation
- Cadence/sequence logic
Workshop:
- One outreach message
- Three follow-ups
- Objection response bank
Deliverable: Mini outreach system
SOP: “AI-Powered Outreach & Follow-up SOP”
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9
2.2 — Outreach + Follow-up Creation - Workshop
Workshop with prompts and documentation
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10
2.3 - The Micro-Commitment Follow-Up System
Objective: Build a micro-commitment follow up system:
- 5 touch micro-commitment follow up system
- B2B structure vs B2C variation
- Sequence logic
Workshop:
- Complete follow up messages
- 5 follow-ups
- Messaging follow up system
Deliverable: Follow Up System
SOP: “Micro-commitment Follow-up SOP”
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11
2.3 - The Micro-Commitment Follow-Up System - Workshop
Workshop with prompts and documentation.
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12
2.4- Objection Handling
Objective: Create a list of common objections and then create responses to overcome them:
- Common objections
- B2B structure vs B2C variation
- How to overcome the objections:
- 10 common objections
- Objection handling strategy
- Objection response bank
Deliverable: Objection handling documentation
SOP: “Objection Handling SOP”
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13
2.4- Objection Handling - Workshop
Workshop with prompts and documentation.
MODULE 3 — AI for Marketing
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14
3.1 — Persona + Positioning
Objective: Create a universal persona with intent-based psychographics
Teaching Points:- Why modern personas focus on intent not demographics
- B2B → Role / Motivation / Pain / Trigger
- B2C → Lifestyle / Desire / Risk / Trigger
Workshop: Build persona using template
Deliverable: Completed persona
SOP: “Universal AI Persona SOP (with B2C variant)”
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15
3.1 — Persona + Positioning - Workshop
Workshop with prompts and documentation.
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16
3.2 — SEO for AI Search (AEO)
Objective: Show how to rank in ChatGPT/Perplexity-style search
Teaching Points:- Google SEO vs LLM/AEO ranking
- Topic clustering for “question intent”
- Why authority > keywords in LLM search
Workshop:
- Generate a topic cluster
- Turn one topic into 6 pieces of content (1→6 method)
Deliverable: Content multiplier pack
SOP: “AEO Topic Cluster + Content Multiplier SOP”
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17
3.2 — SEO for AI Search (AEO) - Workshop
Workshop with documentation and prompts
MODULE 4 — AI Automation
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18
4.1 — Automation Strategy
Objective: Understand what to automate first and why
Teaching Points:- 80/20 automation rule
- Lead-handling vs fulfillment
- Why chatbots = best entry point
Deliverable: Micro automation plan
SOP: “Automation Opportunity SOP”
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19
4.1 — Automation Strategy - Workshop
Workshop with prompts and documentation
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20
4.2 — Build Your First AI System - Lead Qualification Chat Bot
Build a working lead → CRM → onboarding automation
Teaching Points (light):- Voiceflow → webhook → n8n → CRM → Monday onboarding
Workshop:
- Add qualification Q’s in Voiceflow
- Send structured payload
- n8n receives + creates CRM record
- Monday.com auto-creates a project
Deliverable: Fully working automation
SOP: “Chatbot → CRM → Onboarding Automation SOP”
- Voiceflow → webhook → n8n → CRM → Monday onboarding
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21
4.2 — Build Your First AI System - Lead Qualification Chat Bot - Workshop
Workshop with prompts and documentation.
MODULE 5 : Live Demos
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