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Content Marketing
Content marketing is vital in the whole process for customer acquisition. This course shows you how to deploy a complete content marketing framework.
Course details
Lectures
16
Level
Beginner
- Description
- Curriculum
- Reviews
Do you want to learn how to create and deploy a content marketing strategy that will generate you customers?
- How to identify who is buying your products/services and why.
- How to create content tailor made for your ideal customers and how to convert them.
- How to create a conversation with the leads using content so that they engage at very high levels.
- How to create high convertising sales generating content.
How This Course Is Delivered
This course has been created to teach you, from the very beginning right up to the end where lead becomes a customer, how to build and deploy a highly effective content marketing system. This has been designed by customer acquisition specialists with over 20 years worth of experience who are also on hand to help guide you.
- Video content that is accessibile forever
- Talk directly to tutors who can help you deploy this system to your company
- Get blueprints that are proven and have been used to generate millions in sales
- Constant 24/7 support via email and live chat
Introduction
Here I show you the fundamentals of content marketing and show you why it plays a vital role in the sales process.
Analysing The Market
Lets start at the beginning and analyse who is going to buy your product and why. Once we know this we can build content tailored to their needs.
Creating The Conversation
You need to know what to say and when. Here I break down how the conversation changes throughout the sales process.
Creating The Content
Let's look at how to pin point what subjects to talk about and then how to create the content.
Sales Generating Content
You need to be closing sales or supporting the close with content. Here I show you how create it.
Analysing The Results
Right lets analyse how effective the new content marketing strategy is.
Questions And Answers:
Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!
This has been designed to work for pretty much everyone selling something online. From e-commerce to consultancies and business 2 business.
Yes the only cost is the course fee. There are no upsells etc.
No this can be done using Google Analytics, Facebook Stats and Excel or any other spreadsheet software.
This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.
The courses are anything from 3 to 10 hours. The courses are split up into sections which range from 5 minute to 30 minutes videos so you don’t have to sit there and do the full course in one go.
Yes you will get a business invoice which you can use to write off against any tax bill you may have!
No all the courses are pre-recorded. You can go in at your leisure.
You have life time access and get any updates to the course you buy for free.
1.0 : Introduction
2.0 : Analysing Your Market
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3
2.1 : Audience IntentThis is one of the most important lesson you can learn about buyer mindset. It could cut over 90% off your marketing spend and you still get the same results.
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4
2.2 : Process Milestones and Secondary Actions
It is highly important you understand these events of the sales process so that you can make content that supports them.
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5
2.3 : Creating Personas
User personas are a vital part of content marketing. They show you who is. buying and why. You can then tailor your content around them knowing that you are creating the correct content for each market demographic.
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6
2.4 : Analysing What Content Is Needed
Complete breakdown showing you what content is needed and where it is used.
3.0 : Creating The Conversation
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7
3.1 : Creating A Framework
Creating a framework for the content.
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8
3.2 : Identifying What You Need To Say
Identifying what you need to say and when.
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9
3.3 : Sales Funnel Content
Content changes depending on the stage of the sales funnel. Here I show you what content is required and when.
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10
3.4 : The Hero Story
One of the most powerful selling tools you can create. Ideal for webinar and intro videos.
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11
3.5 : Engagement and Re-Targeting
This is probably the most important video on the course. This is where you make sales and monetise the end user throughout their life time. If you get this right you can also rescue campaigns where you have lost money due to a bad webinar etc.
4.0 : Creating The Content
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12
4.1 : Creating Content Mission Statements
Get everyone focused on what content to produce by creating a content mission statement
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13
4.2 : Search Engine Keyword Research
Researching search engine keywords
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14
4.3 : Long Tail Keywords
'Long Tail' keywords are search engine keywords that you can actually get quite easily that will generate you sales. Here I show you how to identify them.
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15
4.4 : Joint Venture Content
Quite easily the highest converting content that you can make. This will generate more sales than any other type of content very quickly.
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