A basic overview on email marketing and how you need to deploy it.

You need to build a list of email leads that grows on a daily basis. Here I show you how to do that.

Through tagging and segmentation you will be able to send targetted emails to people who want that content so they don't unsubscribe and are getting the content that they want to buy.

Here I go through a popular email automation platform called 'Get Respone' and show you how to it works.

Here we look at the customer journey and where email fits in.

Where does email fit in through out the life cycle of a customer?

You need to create 'personas' of each user that you will be emailing to ensure your message is targetted. Here I show you how to create them.

You need to understand what knowledge the customer needs to become a buyer. This research will determine what content you send out which will in turn convert the lead to a buyer.

You need to understand what to messure so that you can assess how successful your campaigns are.

It is vital your email subject lines are effective or you won't get anywhere. Here is a quick brief on how to create subject lines that people will open.

You need to be able to write copy that will convert customers. Here I show you the basics of how to write copy for the body of your emails.

Live demo of setting up an automated email sequence in 'Get Response'.

How to design you content and email strategy for a lead generation system.

The psychology and building blocks which are needed to create a high converting landing page.

How to make your email personalised.

Having problems with people not opening your emails? Here I show you how to optimise your email open rate.

Body not doing much? Here I show you ways to optimise the body content of your email to generate clicks, buys etc.

How to make your landing pages 10 times more effective!

The 'welcome and onboarding' email sequence is the most important one of all as this sets up all future email correspondance success rates. Get it wrong and people won't open your emails at a later date.

How to launch a product via emai

How to upgrade your current clients via email.

How to create an email sequence while working on events to follow up the leads you generate.

How to retain customers using email.

Get your customers out selling for you!

Abandonned cart email generate 36% of all sales. 26% of people who abandonned buy the same product else where. Here I show you how to get all of them buying from you.

Need to win back your former customer? Do it with email and here is how.

Here I should you step by step using the email platform 'Klaviyo' how to set up an initial conversion and then subsquent onboarding email flow.

Here I show you step by step using the email platform 'Active Campaign' how to set up the email sequence for a new product launch.

Here I show you. step by step how to set up email squences for upsells and service expansion using the email platform 'Keap'.

Here I show you using the email plaform "Keap' how to sent out emails to increase your customer retention.

Here I show you how to set up emails to promote your 'Refer A Friend' program using Mail Chimp.

Here I show you on a multitude of platforms how to set up 'abandoned cart' emails.

Here I go through the setting up of the email sequences for a retail product namely protein powder. I have used this as an example as it is sold to 4 very different personas. I want you to see how you sell the same product to different people using different marketing messages.  Included in this is a video tutorial and a PDF.

Here I go through and show you how to step by step set up the emails.

Complete step by step blue print on how to set up the email for a SAS solution. This strategy can be moved over and deployed to any other SAS Product. Included in this is a video tutorial and a PDF.

Here I go through step by step how to set up the email flow from the plan into the email automation platform.

I have used a fitness training company for the example, although these strategies can be used for any coaching or consulting business. The reason I used fitness is I want to show how a fitness trainer can operate in multiple markets and have email selling to different people simultaneously.

In this class is a video tutorial and a PDF which the strategy on.

Here I show you step by step how to set up the email automation.

Basic overview on Keap and how to get set up.

How to set up automations in Keap

Here I go through the Keap automation template library and break down how they work so that you can go in an configure yours using them.

Basic overview of Active Campaign and how to get set up.

How to send an email with Active Campaign

Setting up automated email sequences in Active Campaign.

How to build landing pages in Active Campaign

Basic overview of Aweber and how to get set up.

How to send an email with Aweber

How to set up automations in Aweber.

Basic overview of Constant Contact and how to set it up.

How to send an email with Constant Contact

How to set up automations in Constant Contact

A basic overview of Mail Chimp and how to set it up.

Importing contacts into Mail Chimp

How to build landing pages with Mail Chimp

How to send a basic email with Mail Chimp

Setting up email automations in Mail Chimp

A basic overview of HubSpot and how to get set up.

How to send a basic email with Hub Spot

Step by step breakdown on how the events workflow is set up.

How to set up a sequence for a recent sale conversion

How to set up a workflow step by step guide.

Here I go through all the Hub Spot workflow templates and show you how they work so that you can copy over the strategy for your company.

Basic overview of Klaviyo and how to get set up.

How to send out an email using Klaviyo.

How to set up automated email sequences using Klaviyo.

Here I go through several Klaviyo automation templates and show you how they work so that you can alter them for your systems.