Define the Ideal Client Profile for paid acquisition.
Students refine the consultancy’s ICP, identify decision-makers, map pain points, and define buying triggers to ensure advertising targets high-value prospects.
Standard Operating Procedure and AI Prompts
Create the advertising message structure.
Students design advert copy using a proven formula that highlights the desired result, removes objections, and emphasises the prospect’s current pain.
Standard Operating Procedure and AI Prompts
Build the advertising targeting strategy.
Students define audience segments, targeting filters, and exclusions to ensure adverts reach the correct decision-makers and avoid wasted budget.
Standard Operating Procedure and AI Prompts
Design the webinar registration page.
Students build a structured landing page that explains the problem, positions the consultancy as the guide, and encourages visitors to register for the webinar.
Standard Operating Procedure and AI Prompts
Create the webinar presentation using the Hero Story framework.
Students build a webinar that positions the prospect as the hero, the consultancy as the guide, and presents a clear plan for solving the problem.
Standard Operating Procedure and AI Prompts
Convert webinar viewers into booked calls.
Students create the call-to-action flow, booking process, and follow-up system that encourages qualified prospects to schedule a strategy session.
Standard Operating Procedure and AI Prompts
Build a structured sales conversation.
Students learn how to diagnose the prospect’s problem, qualify opportunities, and position their consultancy as the logical solution.
Standard Operating Procedure and AI Prompts
Handle common objections with confidence.
Students develop structured responses for objections related to price, timing, risk, and trust.
Standard Operating Procedure and AI Prompts
Create a structured follow-up and proposal process.
Students build a follow-up system that maintains momentum, prevents ghosting, and increases deal conversion.
Standard Operating Procedure and AI Prompts
This lesson creates:
"The Consultancy Master Engine"
This prompt will:
• Validate Consultant Knowledge Base.
• Validate all built variables
• STOP if missing
• Generate:
One execution = full funnel built.
This is the “one-click system.”
This creates:
"Task Deployment Prompts"
These are reusable prompts like:
• Build LinkedIn ad campaign (with targeting logic)
• Build Facebook ad set (demographics + exclusions)
• Generate webinar slides only
• Generate landing page only
• Generate call script only
• Generate objection handling for {objection}
• Generate follow-up sequence for stalled deal
• Generate proposal summary for {client_name}
These allow granular execution.