You need to understand how to cash flow your agency withouth bank over drafts etc. Here we look at how you create products which will cash flow the company while you pitch for bigger deals etc.
A "Value Sales Ladder' enables agencies to generate leads and then sell to them on a variety of levels. Deploying one will revolutionise your agency helping you get new clients with ease and monetise them in a multitude of ways.
You need to stop thinking of straight foward campaigns or design as your products. Here we look at a multitude of ways you can sell your skills and the reasons why you want to sell them in this way.
Step by step walkthrough as I show you how to set up WordPress and WooCommerce so that you can run an ecommerce store from it.
Also attached is a document with a list of plugins you need to secure WordPress.
Mid range products that cost from 500 to 5000. These are sold via the 'Lead Generation System'.
Understanding churn is vital if you want to remain in business and grow your agency.
This course is predominantly focused around in bound marketing. You will require a sales funnel to be able to convert the leads that are generated.
Here we look at the basics of building a sales funnel.
Live demo building out a sales funnel using 'Get Response'. Once you understand one CRM tool you really understand all of them as they are all pretty much the same.
How to build a lead generation system that will generate you thousands of leads for mid to high ticket prices services
After you watch this you should understand how to acquire customers via social media will probably realise why your previous attempts havent really worked!
How to acquire clients from LinkedIn. This doesn't involve adding a million people and then having them ignore your sales pitch first message!
This system will work quite quickly to start generating a healthy amount of leads which you can then convert to customers.
Facebook is one of the best platforms ever to generate customers. Here we show you how.
Instagram is a great tool to show case your skills and get clients.
Twitter requires a certain methodology to get clients and here we show you how to do it.
Relationship based selling is where you typically get your big clients from. In this video I break down the basics of how you do this.
Break down of how to set up each type of relationship based selling system.
You need a presentation which you will give to audiences. If you use this blueprint you will generate high ticket value leads (5k plus per month customers).
I spent two years doing talks and earnt zero money from them until I realised how to do them and this works!
If you want to win big deals you need to pitch in a structured way and that starts with writing a 'Product Requirements Document'. Here I show you how. and why you write it and how it fits into closing the deal.
Here I go through step by step on how to write out a proposal.
This is a a proposal I used to get a £27k affiliate platform build deal.
Hero story webinar. This type of webinar is high effective at generating clients.
Create tutorial webinars like this to help generate leads and get the leads booking in calls to talk to you.
How to create content that your target audience will engage with.
How to use Chat GPT to generate lists of content that your audience is researching.
This strategy is used to acquire high-ticket customers via PPC. This is typically for deal of over 10k per month.
Here I show you how to generate the keywords for your campaigns, assess if there is demand and evaluate what to pay per click.
60% of your sales will come from leads being re-targeted. Here I show you what content to use and where to put it.
This is a list of the meeting you will need to have to secure high ticket contracts. Here I show you how to prepare for them.
The fastest growth agency at the moment and excellent for entry level agency owners as it is the easiest for customer acquisition and service delivery.
Here I show you how to identify your target audience and assess which one you will make the most money from.
Here is how you evaluate how much you are going to charge your clients.
Here I show you how to acquire customers via automation on social media and cold calling.
Introduction to the world of 'Low Ticket' agencies!
Low ticket is an agency business model that is the perfect starting point for people fresh into agencies. It will give you the experience to then be able to move up the agency ladder and pitch for large deals whilst also cash flowing your ag
How to choose a niche for low ticket.
How to create services and packages for clients for a low-ticket agency.
Lead generation and client acquisition for a low-ticket agency.
Service fulfilment for a low-ticket agency.
An introduction to 'Mid Range' agency work.
Strategy overview of running a mid-range agency.
How to choose a niche for a mid-range agency.
How to create agency services and packages for a mid-range agency.
Lead generation and client acquisition for a mid range agency
How to deliver services to mid-range clients. These services are usually priced between 500 - 5k per month.
An introduction to 'High Ticket' agency work.
Strategy overview of 'High Ticket' agency.
How to choose a niche to work in when doing high-ticket agency work.
'High-Ticket' deals are secured using 'Request For Proposal' (RFP) which are issued by corporations. Here I show you how to get onto a company's 'Preferred Supplier List' (PSL) and then submit RFPs.
Requests For Proposal (RFP) is how big companies put out tender offers via their procurement portal. Here I work you through the user flow from lead to contract signed.
Here I go through and show you the process that companies carry out to create a 'Request For Proposal'. You need to understand this so that you can then create your response accordingly.
You will need to hold discovery calls with each stakeholder. Here I show you what questions you need to ask to get the results required to enable a successful pitch.
Here is breakdown a list of the documetation you need to create before you pitch a client for a high ticket contact.
How to deliver a perfect pitch to a client for 100k per month contract.
You need a website. Here I go through step by step how to set up on 'WordPress'.
How to set up your ecommerce packages.
How to create a hero story webinar presentation.
How to create webinar tutorials.
Using a 'Free Website Audit' service will generate you hundreds of free inbound leads per day. Here I show you how to set this up.
Here I show you how to set up your email sequences to help you convert the leads generated from the 'Free Web Audits' on autopilot!
The basics of setting up the relationship marketing systems.
Creating a 'Free Consultation/Strategy' call and how to make it a success.
Preparing to pitch a client and the follow up.
Brief overview on onboarding clients and contracts.
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a social media marketing agency.
Here I show you how to create a product requirement document and a proposal for a social media campaign.
Step by step walkthrough on how to write out an SMMA proposal.
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a design agency.
How to write a PRD for a Design agency.
How to write out a proposal for a design agency.
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a PPC/SEO marketing agency.
Here I show you how to create a product requirement document and a proposal for a pitch for a PPC/SEO agency.
How to create a proposal for a PPC/SEO Agency