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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /homepages/8/d4298528170/htdocs/wordpress/wp-includes/functions.php on line 6121How do you create a content marketing strategy that will convert a lead into a buy?
Let’s first look at how the buyer’s mindset changes during the sale process.
People go through a mindset change while buying a product that you need to align your content with to satisfy the lead that you can supply the products and get them to purchase. if you look at ‘figure 1’ down the right-hand side you can see the ‘audience intent’. So let’s break down each section.
Informational intent (Sometimes called commercial intent) during the buying process refers to a consumer’s purpose of seeking relevant and valuable information about a product or service before making a purchase decision. This intent is driven by the need to understand product features, benefits, reviews, comparisons, and other relevant details that aid in evaluating options and making an informed choice. Whether through online research, customer reviews, expert opinions, or direct interactions with sales representatives, individuals with informational intent are focused on gathering insights that align with their needs and preferences. Addressing informational intent effectively requires businesses to provide transparent, accurate, and easily accessible information to empower consumers to make confident purchasing decisions.
Transactional intent during the buying process refers to a consumer’s specific goal of completing a purchase swiftly and efficiently. It centres on the act of making a transaction rather than extensive research or comparison. Consumers with transactional intent have already gathered the necessary information, evaluated options, and now seek a seamless and convenient process to acquire the desired product or service. This intent often arises from a clear understanding of needs and preferences, prior research, and the desire for a hassle-free buying experience. Businesses catering to transactional intent must streamline their purchasing channels, offer user-friendly interfaces, secure payment options, and prompt customer support to facilitate a smooth and expedited transaction process.
So what you have to do is align your content with each phase.
So what you need to do is start analysing why people are buying your product, their objections to buying your product and why they purchased your product over your competitors and start building content in the two sections above to start generating sales!
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