Sales Funnels Blue Print

Here we look at the absolute basiscs of what a sales funnel is and how it is structured.

Here we look at the structure of a sale. When you understand how a sale is structured you can then ensure that your online sale funnel comprises of the same components.

People don't just buy things. Verious 'conditions' have to be met both conscious and unconscious. You need to evaluate what 'conditions' your clients will want fulfilled before they will purchase your products or services so that you can put these into your sales funnel.

You can buy a coffee within 10 minutes on your average high street yet it can take months to buy a new car. Here we look at engagement periods and why they matter.

You need your prospect to identify with you. They won't identify with your solution as they are unaware of it. Here we look at why you sell the 'problem' and not your 'solution'.

What are 'personas' and why are they vital to product development and marketing? I also show you how to create them for your business.

To achieve a sale we have a 'persona' who is aware they need to buy a product. How do we get them to change their 'state' from 'aware' to 'buyer'.

How do you identify who won't ever buy your product so you can stop marketing to them? Welcome to 'anti-personas'!

Here I show you from start to finish how to create personas. From the writing of the question to the data analysis. There are also course files with this that you can take away and copy over to suit your requirements.

'Framing' is a technique which makes people view things through a frame which will give them a 'tinted' perspective.

How do you make an expensive item seem cheap? 'Anchoring' is a psychological technique that can make your offer seem very reasonably priced even if it isn't.

Email is the most effective way to constantly remain in contact with your prospect so that you can sell to them. Here we look at the basics of email marketing.

You need to create profiles of your client list in the CRM so that you can market to the accordingly. Here I show you how you use tags etc to build up a profile.

How do you get someone to join your email list? You use a 'lead magnet'.

Here I should you step by step how to set up and deploy an Email based CRM.

Gamification is the science of why games are addictive and people want to play them. Here we look at the basics of that science and how we can bring that over to sales funnels.

B.F. Skinner was a psychologist who researched 'operant conditioning' which is the basis of gamification. Here we look at how his research can be used in sales funnels.

A check list of stuff you need in place to get your gamification working!

This basic UX structure is not used by 80% of companies and hence the main reason peoples CPAs are so high and their traffic doesn't convert.

A very simple way on how to create high performing landing pages.

Content marketing the very basics.

Here we look at how you have to structure your content marketing.

Here I show you how the content has to change depending on where the lead is in your sales funnel. I also show you the basics on how to close a sale.

PPC is actually a really big subject and can't really be dealt with one one course like this. Here I am just showing a basic structure that I use to generate money.

'Proof Of Concept' is where you show someone on a small scale that something can work so that they are willing to move forward onto a big scale. This is how '10 Day Challenges' etc are used to sell courses, like this one, online. Here I show you how it is done.

Here I show you why cold calling/direct mail etc has horrific response ratios!

Cold calling actually does work very well and it is possible to achieve response rates of over 30% if you just change the structure of how cold calling fits into your sales funnel.

Here we look at the basic strategy for closing a sale.

Here we look at what are 'Trip Wires', 'Splinter Offers' and 'Self Liquidating Offers'. These are all vital to getting a return on your advertising spend.

Value ladders are one of the easiest ways to get a client from being a small buyer up to a large one. This section shows you the structure you need to understand to be able to do this.

'Question, Conditions, Satisfy then Sell' is a system I have created after 20 years in the online customer acquisition industry. Here I show you the basics of it.

You need to ask the right questions to a customer to get them to buy. Here I show you how to figure out what to ask a lead so that they will respond in a positive way and start the sales process.

Once you have the questions you will need to create landing pages using them. Here I show you the components and structure you need on a landing page for it to convet.

Here I show you how to set up the Email/CRM with a live demo.

Here I show you how to deploy gamification.

Here I show you how to structure the content.

Here I show you how. to deploy a 'proof of concept' system.

The all important how to close the sale.

I have never worked for 'Hargreaves Lansdown' but they are a highly reputable company that I actually use for share trading.

Here is how I would deploy their sales funnels if they ever asked me to!

Here I show you how cheap this is to deploy and the technology involved.

The total cost to deploy this is less than $100 on software. There are design costs but you could get them done for less than $100 as well.

How to use the science of 'Gamification' to create active users on the platform and make the marketing go viral! This is actually one of the most powerful fast growth customer acquisition strategies you can deploy.

I love Bulk.com and am one of their customers. I have never worked for them but I am using them as an example as I want to show you how the same product can be sold to very different audiences.

Here I show you how you would deploy the sales funnel ie what technolog etc.

I want to show you how I created the sales funnel to sell one of my courses. You can use this exact strategy to sell yours.

Here I show you how easy it is to deploy the sales funnel.

Here I show you how to. close the sale when selling online courses. In this video I show you how you can close in a variety of ways and how you change the content over to closing content so that you can convert the lead over to a paying customer. This should give you quite a few ideas on how you can close for your course.

For years I have used Monday.com as an example of really bad customer acquisition UX and email. The acquisition UX has been radically improved. The Email is still usless.

Here I show you how I would improve it using my system.

This is part 2 where I show you how 'Gamification' and 'Cause Related Marketing' can be used to acquire customers and get them self learning on the platform.

This is a hypothetical example where I show you how I would sell high ticket value tribikes.

One of the biggest mistakes ecommerce stores make is thinking that all they need to do to sell high ticket products is have them listed on their ecommerce store.

This is actually really wrong. Here I show you how I would build out a sales funnel for a high ticket product namely a tri-bike over £10k.

I show you how to generate the leads to the product for free and how to present an offer to the customer. Using a system like this would greatly reduce your marketing spend while also massively increasing your potential client base.

This strategy can be used for any type of marketing agency from a social media agency to a full service agency.

By creating a value ladder sales structure it also opens up multiple revenue streams that will pay back for the advertising.

Here I show you how you can increase the cold calling conversion rate from 5% to over 50% simply by adding a few more services and using a sales funnel instead of trying to sell straight away on the phone.

This really isn't that difficult to deploy and greatly increases the revenue opportunity of the company.