Bried overview of what is 'Conversion Rate Optimisation
Lets look at what 'Conversion Rate Optimisation' involve?
Here I go through the most common errors effecting conversion rates.
Here I show you what data to collect from your website analytics.
User personas are a vital part when optimising the conversion rate. These are the foundations on what everything else will be build from your landing pages to your advertising message. Here I show you how to create them.
Lets take the data gathered from the web site analytics and the user personas and generate insights from them which can be used to effect the conversion rate.
We need to build new user journeys which will utilize the data we gathered to enable high conversion rates. Here I show you how to build your user journeys and create your advertising message.
Lets test how easy it is for the end user to navigate through your flows.
Why do people buy and why would they buy from you? Here I teach you the the psychology of the buying mind.
This is one of the most important lessons in marketing. Here I teach you about audience intent and how to target the market correctly so that you are only talking to people who want to buy.
Before we create the new user experience we need to understand what a user has to do to become a paying customer. This is a vital part of the process for customer acquisition.
You need to identify what components are needed throughout the sales journey. Here I show you how to create them.
Email plays a vital part in the sales process. Here I show you how to how to set it up.
There are a variety of ways to close customers. Here I show you which one you should use.
Re-Targeting plays a vital part in the sales process enabling your close rate to be higher etc. Here I show you what your re-targeting strategy should be.
Here I show you how to create a experimentation road map .
Here I go through and show you what metrics you need to focus on when optimising sales acquistion systems.
Here I show you how to A/B test and I also tell you why this really isnt that effective and what you should be doing.
So you now have the data lets break down what you need to do with it.
How to set up Facebook conversion events.