Converstion Rate Optimization
Do you want to lower your customer acquisition costs while increasing your life time spend per client? Â
- How to create highly targeted lead generation campaigns that will lower your acquisitions costs.
- How to engage with leads making a higher percentage convert over to a sale.
- How to build a system which will close leads at a much higher rate.
- How to greatly increase the LTV (Life Time Value) of every customer.
This course has been created to show you how to analyse the complete acquisition journey of a customer and optimise it enable high conversion ratios and highly targeted advertising hence reducing marketing costs. The course starts at the very beginning creating the data and then moves through the complete life cycle of the user from lead to recurring customer.
- Start from the beginning creating user data to identify exactly who to market to .
- How to create a conversation with the lead that will convert them into a customer
- How to engage with a lead over a time duration to maximise LTV (Life Time Value)
- Hands on support via email and video call - we are now your co-pilot!
Introduction
An introduction to 'Conversion Rate Optimisation' (CRO). Here we look at what it is, what it involves and common mistakes.
Data Collection
Here we look at how to collect the data from web site analytics to creating user personas so that we can create actionable insights.
User Behaviour
Here we look at the user journeys and how we can segment them to create a personalised experience that will convert much higher. We also look at the psychology of why people buy.
New UX
Here we create a whole new user experience that is highly targeted and will convert at a much higher rate.
Testing
Here we look at what data needs to be analysed and optimised.
E-Commerce
E-Commerce sites can greatly increase their profitablility using this simple check out flow.
Questions And Answers:
Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!
This has been designed to work for pretty much everyone selling something online. From e-commerce to consultancies and business 2 business.
Yes the only cost is the course fee. There are no upsells etc.
No this can be done using Google Analytics, Facebook Stats and Excel or any other spreadsheet software.
This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.
The courses are anything from 3 to 10 hours. The courses are split up into sections which range from 5 minute to 30 minutes videos so you don’t have to sit there and do the full course in one go.
Yes you will get a business invoice which you can use to write off against any tax bill you may have!
No all the courses are pre-recorded. You can go in at your leisure.
You have life time access and get any updates to the course you buy for free.
1.0 : Introduction
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1.1 : What Is Conversion Rate OptimisationBried overview of what is 'Conversion Rate Optimisation
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1.2 : What Does 'Conversion Rate Optimisation' Involve?
Lets look at what 'Conversion Rate Optimisation' involve?
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1.3 : The Most Common Errors
Here I go through the most common errors effecting conversion rates.
2.0 : Data Collection
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2.1 : Website Analytics
Here I show you what data to collect from your website analytics.
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2.2 : User Personas
User personas are a vital part when optimising the conversion rate. These are the foundations on what everything else will be build from your landing pages to your advertising message. Here I show you how to create them.
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2.3 : From Data To Insights
Lets take the data gathered from the web site analytics and the user personas and generate insights from them which can be used to effect the conversion rate.
3.0 : User Behaviour
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3.1 : User Journeys
We need to build new user journeys which will utilize the data we gathered to enable high conversion rates. Here I show you how to build your user journeys and create your advertising message.
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3.2 : Usability Testing
Lets test how easy it is for the end user to navigate through your flows.
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3.3 : Understanding Customer Motivation and Buying Psychology
Why do people buy and why would they buy from you? Here I teach you the the psychology of the buying mind.
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3.4 : Audience Intent
This is one of the most important lessons in marketing. Here I teach you about audience intent and how to target the market correctly so that you are only talking to people who want to buy.
4.0 : New User Experience
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4.1 : Process Milestones and Secondary Actions
Before we create the new user experience we need to understand what a user has to do to become a paying customer. This is a vital part of the process for customer acquisition.
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4.2 : Creating the Components
You need to identify what components are needed throughout the sales journey. Here I show you how to create them.
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4.3 : Incorporating Email
Email plays a vital part in the sales process. Here I show you how to how to set it up.
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4.4 : Sale Closing
There are a variety of ways to close customers. Here I show you which one you should use.
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4.5 : Re-Targeting
Re-Targeting plays a vital part in the sales process enabling your close rate to be higher etc. Here I show you what your re-targeting strategy should be.
5.0 : Testing
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5.1 : Experimentation RoadMap
Here I show you how to create a experimentation road map .
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5.2: Statistics For Optimisation
Here I go through and show you what metrics you need to focus on when optimising sales acquistion systems.
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5.3 : A/B Testing
Here I show you how to A/B test and I also tell you why this really isnt that effective and what you should be doing.
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5.4 : Post Test Analysis
So you now have the data lets break down what you need to do with it.
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5.5 : Setting Up Conversion Events In Facebook
How to set up Facebook conversion events.