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Converstion Rate Optimization

Do you want to lower your customer acquisition costs while increasing your life time spend per client?  

How This Course Is Delivered

This course has been created to show you how to analyse the complete acquisition journey of a customer and optimise it enable high conversion ratios and highly targeted advertising hence reducing marketing costs. The course starts at the very beginning creating the data and then moves through the complete life cycle of the user from lead to recurring customer.

conversion rate optimisation course

An introduction to 'Conversion Rate Optimisation' (CRO). Here we look at what it is, what it involves and common mistakes.

Data Collection
Data collection Marketing

Here we look at how to collect the data from web site analytics to creating user personas so that we can create actionable insights.

User Behaviour
user behaviour marketing

Here we look at the user journeys and how we can segment them to create a personalised experience that will convert much higher. We also look at the psychology of why people buy.

New UX
New UX Design

Here we create a whole new user experience that is highly targeted and will convert at a much higher rate.

UX Testing

Here we look at what data needs to be analysed and optimised.

E-Commerce Conversion Rate Optimisation

E-Commerce sites can greatly increase their profitablility using this simple check out flow.

Questions And Answers:

Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!

This has been designed to work for pretty much everyone selling something online. From e-commerce to consultancies and business 2 business.

Yes the only cost is the course fee. There are no upsells etc.

No this can be done using Google Analytics, Facebook Stats and Excel or any other spreadsheet software.

This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.

The courses are anything from 3 to 10 hours. The courses are split up into sections which range from 5 minute to 30 minutes videos so you don’t have to sit there and do the full course in one go.

Yes you will get a business invoice which you can use to write off against any tax bill you may have!

No all the courses are pre-recorded. You can go in at your leisure.

You have life time access and get any updates to the course you buy for free.

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Enrolled: 1152 students
Lectures: 21
Level: Beginner