E-Commerce Sales Funnels
A beginner-to-expert course that builds low-ticket, subscription and high-ticket sales funnels with AI from your own products, customers, reviews and ...
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Instructor
David Tainsh
Course details
Lectures
:
28
Level
:
Beginner
- Description
- Curriculum
- Reviews
Course · For e-commerce stores and drop shippers
Build the sales funnels that bring you more orders, repeat revenue and bigger sales.
Three complete funnels for your store, each one set up to make a profit on every sale. Build one for a single product, or all three for your whole catalogue. All of it built with AI from your own products, customers, reviews and policies.
- More orders, more profitA landing page that converts, an order bump and a one-click upsell, retargeting for visitors who did not buy, and a launch plan.
- Repeat revenueA subscription offer that pays for itself, a sign-up page and first month that keep subscribers, and a plan that spots cancellations early.
- Bigger salesSell offers over $1,000 through an application page, a live demo, a sales call and a proposal ready to sign.
Who this is for
Online stores that sell every product the same way.
Most stores send every product through one page and one checkout. Small products earn less than they could, customers buy once and never come back, and big-ticket sales never happen. A funnel built for each kind of product changes all three.
- 01Store owners who hold their own stock
A Shopify or WooCommerce store with good products and one way of selling them. You build the funnel each product needs, starting with the one that will make the most difference.
- 02Drop shippers
The same products as every other store, at the same prices. A funnel with its own pitch, offers and follow-up is how your store sells more of them, and more profitably.
- 03Stores paying for traffic
Ads that bring visitors and not enough profit. You work out exactly what you can afford to pay for a customer, then build the funnel that makes each one worth more.
- 04Stores selling consumables
Coffee, supplements, skincare, pet food: anything people run out of. A subscription funnel turns one-off buyers into customers who reorder on a schedule.
- 05Freelancers and agencies
Building funnels for clients. Every funnel comes as one blueprint, built from the client’s own data, ready to hand to their team.
You do not need a funnel builder, a copywriter, a media buyer or technical skills. You need a product export, your customer export and Claude.
Build one, or all three
Start with the funnel your product needs. Add the others when you are ready.
Each funnel stands on its own. Build one for your best-selling product this week, or build all three and cover your whole catalogue. The first section tells you which funnel suits each of your products, so you know where to start.
Funnel one · Low-ticket
More orders, and more profit on every one
- A landing page built for a phone
- An order bump and a one-click upsell
- Tracking and retargeting for visitors who did not buy
- A launch plan with a budget from your numbers
Funnel two · Subscription
Turn one-off buyers into repeat revenue
- Free trial, intro price or subscribe and save, costed first
- Terms that follow UK and US subscription rules
- A sign-up page and a first month that keep subscribers
- A retention plan you check every four weeks
Funnel three · High-ticket
Sell offers over 1,000, with confidence
- An application page that qualifies buyers
- A webinar or live demo that shows it working
- A sales call guide
- A proposal ready to sign
Section 1 is shared by all three: which funnel each product needs, your sales pitch, your traffic plan and what you can afford to pay for a customer. After that, take the sections in any order.
What you walk away with
Funnels built to make a profit, and a blueprint to launch them from.
Built from your own catalogue, customers, reviews and policies rather than a template, and assembled into one blueprint: every step, every page, every offer, and which funnel is ready to launch.
- Every product matched to the funnel that sells it best
- A three-line sales pitch built from your customers’ own words
- What a customer is worth, and the most you can pay to win one
- A landing page with every question answered and one clear button
- An order bump and an upsell that add profit to every order
- A subscription offer, sign-up page and retention plan
- An application page, demo plan, call guide and proposal for big-ticket sales
- One funnel blueprint, ready to build or hand to your team or client
Plus 24 everyday prompts: a new headline, ad, order bump, bundle, cart email or subscribe option for any product, whenever you need one.
Why stores leave money on the table
The sale is decided between the first click and the order.
You already have products people want. Four things decide how much of that demand turns into profit.
- ×Every product sold the same way
A $10 bag of coffee and a $500 machine on the same page and the same checkout. One needs a quick yes, the other needs answers, and neither gets what it needs.
- ×Ads paid for on revenue, not profit
A return on ad spend that looks healthy and loses money on every order, because nobody worked out the break-even from the store’s own margin.
- ×Customers who buy once
The products people run out of are the ones nobody asks them to reorder. No subscription, no follow-up, and the next order goes to another store.
- ×Big sales never offered
Packages, installations and business orders that only sell through a conversation, and no application, call or proposal to have one.
None of this needs more traffic. It needs the right funnel for each product, set up from your own numbers.
The trap
“Build me a high-converting funnel” is not a funnel.
Ask any AI for a funnel and you get a countdown timer, “only 3 left”, an upsell chosen because it sells, and testimonials nobody wrote. It looks like a funnel, and it costs you margin, trust and, under UK and US consumer rules, fines.
A generic AI funnel
- Offers valued on revenue, so margin quietly disappears
- Countdown timers that reset and stock counts nobody can show
- Testimonials and results invented to fill the page
- Subscription terms that break the rules
- A template that knows nothing about your store
Your funnels
- Every offer valued in the profit it adds
- A reason to buy now that is true
- Your customers’ real words, quoted as they wrote them
- Subscription terms checked against UK and US rules
- Built from your own products, prices and policies
The through-line
AI builds the funnel. The numbers come from your store.
Claude can write a pitch, choose an offer, plan a launch and draft a proposal. What it cannot do is know your margins, your delivery prices or what your customers say, so every lesson gives it your files first.
- 1You set up one Claude Project
Six files about your store: profile, catalogue, customers, reviews and support questions, policies and brand voice, built from exports you already have.
- 2The prompts build from them
Every lesson reads those files and saves one more, so the upsell knows your margins, the landing page knows your delivery prices and the subscription terms know your policy.
- 3Nothing is made up
Where a file does not hold a fact, the prompt asks you instead of inventing one. No fake urgency, no invented testimonials, no promises your policy does not make.
One master prompt, the Master Funnel Engine, then assembles every file into one blueprint for all three funnels, with what is ready to launch and what still needs your decision.
The framework
Four things every funnel needs before it launches.
Whichever funnel you build, the course builds the same four things into it, each from your own files.
- 1The right funnel for the product
Matched by price and how often it is bought, so a small product gets a fast yes and a big one gets a conversation.
- 2A pitch in your customers’ words
Three lines from your reviews that become the headline, the ad hook and the close, on every page and in every email.
- 3Numbers that make a profit
What a customer is worth, your break-even on ads, and every offer valued in the profit it adds rather than the revenue.
- 4A reason to buy now that is true
Launches, offers and follow-ups with real dates and real limits, so the urgency works and keeps you on the right side of the rules.
Every delivery, returns and subscription line quotes your own policy, which is what makes the funnels work for drop shipping as well as stock you hold.
What’s included
Every lesson comes with the prompts that build it.
The lessons are short. The work happens in the SOP and AI Prompts PDF — numbered steps, the full prompts in order, and what a good output looks like so you know when to run one again.
- SOPA step table in every pack
Numbered steps from your export to a saved file. Work down it and that part of your funnel is built.
- AI81 prompts, in plain English
Copy and paste into Claude. Square brackets mark the few things only you can supply.
- QAWhat good looks like
A concrete standard for every prompt, so you can tell a funnel that will make money from one that only looks right.
- 24Everyday funnel prompts
One prompt for each small part of a funnel: a headline, ad hooks, a price and delivery line, an order bump, a bundle, a break-even, a cart email or a proposal follow-up.
- DEMOAn example store to practise on
A complete store with a catalogue, 600 customers, reviews, support questions, policies, traffic reports and a high-ticket offer, so you can build all three funnels before your own data is ready.
How the course runs
Six parts, each finished with a live build.
20 lessons and 6 live builds. The prompts are run end to end on camera, so you see every part of each funnel produced before you produce yours.
Set-up
Your Claude store Project
One lesson: the Project, its instructions and the six files about your store. Then a live build.
Section 1
Choose your funnels and know your numbers
Which funnel each product needs, your three-line sales pitch, your traffic plan, and what a customer is worth. Then a live build.
Section 2
Your low-ticket funnel
The landing page, an order bump and upsell, tracking and retargeting, and a launch plan. Then a live build.
Section 3
Your subscription funnel
The offer, the terms, the sign-up page and first month, and a retention plan. Then a live build.
Section 4
Your high-ticket funnel
The funnel map, an application page, a webinar or demo, and a sales call and proposal. Then a live build.
Section 5
Your funnel blueprint
The Master Funnel Engine, modular updates, and 24 everyday prompts. Then a live build.
The live builds
Follow along step by step, and finish with the same result.
Every prompt is run start to finish on screen, in order. Pause, run the same step on your own store, and carry on. When the video ends, that part of your funnel is built.
Watch
Every step on screen
- Each prompt run in order, nothing skipped
- What to paste, and where
- What a good output looks like
Follow
Your store, alongside
- Pause after each step and run it yourself
- The same prompts, from your SOP PDF
- Each file saved before the next step reads it
Finish
The funnel, built
- Section 1: your funnels chosen and your numbers worked out
- Sections 2 to 4: each funnel built, one section each
- Section 5: all of it assembled into one blueprint
Six live builds in all: one at the end of Set-up and of each of the five sections, with Section 5’s in three short parts.
Is it for you
Store owners who want more from the customers they already reach.
A good fit
- You run, or are launching, a store or a drop shipping store
- You can export your products and your customers
- You want more profit from every order, not just more orders
- You want to build one funnel now and add more later
- You will read what the AI writes before it goes live
Not a fit
- You want a funnel you can launch without reading
- You want testimonials written for you
- You want countdown timers that reset
- You want promises your policy does not make
- You are looking for a funnel-builder software tutorial
What it costs
One payment, and the system is yours.
$28.95
One payment. Lifetime access, including every update.
20 lessons · 6 live builds · 81 prompts · SOP and prompt PDFs · example store
30-day guarantee, no questions asked. Run the prompts. If you do not finish with a funnel built from your own store’s data, ask for your money back.
Quick answers
The questions people ask before starting.
Do I have to build all three funnels?
No. Section 1 shows which funnel suits each of your products. Build one for a single product, or all three for your whole catalogue. Each funnel section stands on its own.
Does this work for drop shipping?
Yes. Every funnel is built from your own prices, margins, delivery times and returns terms, so it works whether you hold the stock or a supplier ships it.
Do I need funnel software?
No. The course builds the funnel itself: the pages, offers, emails, numbers and terms. You set it up in the store platform and tools you already use.
What if I do not sell anything over $1,000?
Build the low-ticket and subscription funnels and leave the high-ticket section until you do. Section 4 works through a package built from products a store already sells, so you can see what yours could be.
Which platform does it work with?
Any store that exports its products and customers as a CSV. Shopify is covered step by step.
Which AI does it use?
Claude, with a Project holding your store’s files. The first lesson sets it up.
Can I use it for clients?
Yes. Run the course on a client’s files in their own Project, and hand over one funnel blueprint their team can build from.
How long is the course?
20 lessons and 6 live builds, about 3 hours of video in total. Lifetime access, including every update.
What exactly do I get?
20 video lessons, 6 live builds, an SOP and AI Prompts PDF for every lesson with 81 prompts in all, an example store to practise on, and a business invoice.
More orders, repeat revenue and bigger sales, from the store you already have.
Build the funnel your best product needs this week, or all three for your whole catalogue — each one set up to make a profit, built with AI from your own store’s data.
A Digital Plan · adigitalplan.com
Section 0 — Your Claude Store Project
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0.1 — How to Set Up Your Claude Store Project and Its 6 Knowledge FilesWhat a Claude Project is, why every lesson in this course runs inside one, and the six files it holds about your store: store profile, catalogue, customers, customer voice, policies and brand voice. You set up the Project, add its instructions, and build or export each file, with every gap marked “not known”.
You finish with: a store Project holding
store-profile.md,catalogue.csv,customers.csv,voice-raw.md,policies.mdandbrand-voice.mdNo store data of your own yet? Download the Northmill Coffee example-store files below and follow every lesson on them.
Northmill is a UK shop, so the video, SOP and example-store files show these figures in £. Your own will be in your currency.
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Live build: Section 0
The store Project created on screen: instructions added, six files uploaded, the store profile and brand voice drafted, and all six files checked.
You finish with: a store Project holding
store-profile.md,catalogue.csv,customers.csv,voice-raw.md,policies.mdandbrand-voice.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
Section 1 — Choose Your Funnels and Know Your Numbers
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1.1 — The 3 Funnel Types and Which of Your Products Each One Sells
Low-ticket, considered and high-ticket funnels, and the two questions about price and how often a product is bought that put each product in one. You write a funnel map of your whole catalogue that every later lesson reads.
You finish with:
funnel-types.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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4
1.2 — How to Write Your 3-Line Sales Pitch from Customer Reviews
The three lines of a sales pitch and where every word in them comes from: your customers’ reviews, your policies and your catalogue. You write one pitch for the lead product in each funnel, to use as the headline, the ad hook and the close.
You finish with:
sales-pitch.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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1.3 — How to Match Traffic Sources to Each Funnel
The three stages a buyer can arrive at, which page each stage should land on, and which traffic sources and retargeting rules suit each funnel type. You write a traffic plan from your own landing page and referrer reports.
You finish with:
traffic-plan.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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1.4 — How to Work Out What a Customer Is Worth and What You Can Pay for One
The five numbers every funnel runs on, how to work out your break-even return on ad spend from your own margin, and what a customer is worth once margin is in the sum. You calculate them with code, for the store and for each lead product.
You finish with:
funnel-numbers.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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7
Live build: Section 1
Funnel map, sales pitches, traffic plan and funnel numbers, built in one conversation from the catalogue, customer export, reviews and traffic reports.
You finish with:
funnel-types.md,sales-pitch.md,traffic-plan.mdandfunnel-numbers.mdNorthmill is a UK shop, so the video and SOPs show these figures in £. Your own will be in your currency.
Section 2 — Your Low-Ticket Funnel
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2.1 — How to Build a Landing Page for a Low-Ticket Product
The seven blocks of a landing page, the order they go in on a phone, and how to fill each one from your sales pitch, policies and reviews, with the full price including delivery shown before the button. You write the page for your lead product.
You finish with:
landing-page.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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2.2 — How to Add an Order Bump and a One-Click Upsell
Where an order bump and an upsell sit in a funnel, the three tests every offer passes, and how to value each one in gross profit rather than revenue. You choose one bump and one upsell for each lead product, each with a reason on file.
You finish with:
offer-stack.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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2.3 — How to Track Your Funnel and Retarget Visitors Who Did Not Buy
The four funnel events to track, how to put consent before any advertising pixel, and how to build the retargeting audiences your traffic plan named. You write a tracking plan your developer or platform can set up.
You finish with:
tracking-plan.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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2.4 — How to Plan a Product Launch Without False Urgency
The three phases of a launch, how to set its budget from your break-even, and how to give buyers a true reason to decide now. You write a launch plan with every fact fixed before day one.
You finish with:
launch-plan.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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Live build: Section 2
Landing page, offer stack, tracking plan and launch plan, built in one conversation for the example store's lead low-ticket product.
You finish with:
landing-page.md,offer-stack.md,tracking-plan.mdandlaunch-plan.mdNorthmill is a UK shop, so the video and SOPs show these figures in £. Your own will be in your currency.
Section 3 — Your Subscription Funnel
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3.1 — The 3 Ways to Start a Subscription: Free Trial, Intro Price or Subscribe and Save
The three ways into a subscription, what each costs in gross profit, and how to choose one from the number of deliveries your subscribers actually keep. You cost all three before choosing one.
You finish with:
subscription-offer.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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3.2 — The Subscription Rules to Follow Before You Launch
The six things the rules ask of a subscription funnel, which UK rules apply now and from January 2027, and what applies to customers in the US. You check your subscription terms against each one and list what must change before launch.
You finish with:
subscription-terms.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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15
3.3 — How to Build a Subscription Sign-Up Page and First Month
How to put buy-once and subscribe side by side, the four lines that go beside the button, and every message from sign-up to the second delivery. You write the sign-up page and the first month.
You finish with:
subscription-page.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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3.4 — How to Keep Subscribers and Measure Churn
Which subscriber numbers to count, the warning signs in your own records, one action for each, and how to read churn when you have dozens of subscribers rather than thousands. You write a retention plan to check every four weeks.
You finish with:
retention-plan.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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Live build: Section 3
Subscription offer, terms, sign-up page and retention plan, built in one conversation from the example store's customer export and policies.
You finish with:
subscription-offer.md,subscription-terms.md,subscription-page.mdandretention-plan.mdNorthmill is a UK shop, so the video and SOPs show these figures in £. Your own will be in your currency.
Section 4 — Your High-Ticket Funnel
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4.1 — How to Sell an Offer Over $1,000: Application, Call and Close
The five steps of a high-ticket funnel, what the owner must decide before the first call, and how to count each step when the numbers are small. You map your funnel and list every decision still open.
You finish with:
high-ticket-funnel.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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4.2 — How to Write an Application Page and Qualifying Questions
The six blocks of an application page, how to turn each owner decision into one qualifying question, and what the page says when there is no proof yet. You write the page and its questions.
You finish with:
application.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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4.3 — How to Run a Webinar or Live Demo That Sells
The five parts of a demo, how to prepare an answer for every question a buyer will ask, and how to follow up without inventing a reason to hurry. You write the demo plan and its answer sheet.
You finish with:
webinar-plan.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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21
4.4 — How to Run a Sales Call and Write a Proposal
The five parts of a sales call, how to say no to a buyer the offer does not fit, and the nine sections of a proposal that is ready to sign. You write the call guide and a proposal template with every term decided.
You finish with:
sales-call.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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Live build: Section 4
High-ticket funnel, application page, demo plan and sales call, built in one conversation for the example store's office package.
You finish with:
high-ticket-funnel.md,application.md,webinar-plan.mdandsales-call.mdNorthmill is a UK shop, so the video and SOPs show these figures in £. Your own will be in your currency.
Section 5 — Your Funnel Blueprint
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5.1 — How to Assemble Your Funnels with the Master Funnel Engine
What the Master Funnel Engine does in five stages, the three funnel blueprints it writes from your sixteen lesson files, and how to read what is ready, what waits and why. You run the engine and get one blueprint to build from or hand to a team or client.
You finish with:
funnel-blueprint.mdNorthmill is a UK shop, so any figures shown in the video are in £. Your own will be in your currency.
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Live build: Section 5, part 1
The Master Funnel Engine run on screen for the example store: the lesson files read, the three funnel blueprints assembled, and each one marked ready or waiting, with the reason.
You finish with:
funnel-blueprint.mdNorthmill is a UK shop, so any figures shown in the video are in £. Your own will be in your currency.
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5.2 — How to Update One Funnel with Modular Prompts
How to find every file a change touches, re-run only those lessons, mark exactly what changed, and update the blueprint without rebuilding it. You make one change and log it.
You finish with:
change-log.mdand an updatedfunnel-blueprint.mdNorthmill is a UK shop, so any figures shown in the video are in £. Your own will be in your currency.
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Live build: Section 5, part 2
One change made on screen with the 5.2 prompts: the files it touches found, only those lessons re-run, the blueprint sections updated and the change logged.
You finish with:
change-log.mdand an updatedfunnel-blueprint.mdNorthmill is a UK shop, so any figures shown in the video are in £. Your own will be in your currency.
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5.3 — 24 Prompts to Build One Part of a Funnel at a Time
Twenty-four standalone prompts for making one part of a funnel whenever you need it, such as a headline, an order bump, an ad or one email, from your own files, with the source of every line shown before you use it. You save the house rules once, then make any part in its own chat.
You finish with:
funnels-house-rules.md, plus one checked part per promptNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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Live build: Section 5, part 3
Prompts from the 5.3 pack run on screen for the example store, one part per chat, each line checked against its source before it is used.
You finish with:
funnels-house-rules.md, plus one checked part per promptNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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