AI CRO For E-Commerce
A beginner-to-expert course that builds a complete CRO audit of your store with AI from your own data: where visitors ...
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Instructor
David Tainsh
Course details
Lectures
:
25
Level
:
Beginner
- Description
- Curriculum
- Reviews
Course · For e-commerce stores and drop shippers
Turn more of your visitors into orders, with an AI-built CRO audit.
Find exactly where your store loses sales, fix the pages, cart and checkout that stop buyers, and raise what every order is worth. All of it built with AI from your own store’s data, whether you ship from your own shelves or from a supplier.
- Find the leaksYour five conversion numbers, a funnel map on phone and desktop, and every leak ranked so you know what to fix first.
- Fix what stops buyersHomepage, collection and product page fixes, answers to the questions that stop a sale, and a checkout with no surprises.
- Raise order valueAdd-ons, bundles and upsells costed against your margin, and an order confirmation that brings the next order.
Who this is for
Online stores getting visitors who do not buy.
Whether you are about to launch or already have visitors, the question is the same: how many of them leave without ordering, where they leave, and what would have made them stay.
- 01Store owners who hold their own stock
A Shopify or WooCommerce store with steady traffic and a conversion rate you know could be higher, but no clear idea which page to fix first.
- 02Drop shippers
A supplier’s delivery times and thin margins. Every fix quotes your real delivery and returns terms, and every offer is costed against your margin first.
- 03Stores paying for traffic
Money going into ads while visitors leave at the product page or the checkout. Fixing the leak makes every paid visit worth more.
- 04Stores about to launch
No traffic yet. You run the whole audit on the example store that ships with the course, then build your pages right the first time.
- 05Freelancers and agencies
Auditing a client’s store. The finished audit is one file you can hand over, with every fix in order and every open decision listed.
You do not need a CRO specialist, a developer, a testing tool or technical skills. You need your store’s analytics, a product export and Claude.
What you walk away with
A complete CRO audit of your store, ready to work through.
Built from your own analytics, products, reviews and support questions rather than a generic checklist, and assembled into one audit with every fix in the order to make it.
- Your five conversion numbers, recorded as a baseline to measure every change against
- A funnel map showing where visitors leave, on phone and on desktop
- Every conversion leak ranked, so you fix the one that costs most first
- Homepage, collection and product page fixes in your store’s own words
- Answers to the questions that stop buyers, placed where they decide
- A cart and checkout with delivery costs shown before the last step
- Add-ons, bundles and upsells that raise order value without giving margin away
- A weekly check that shows when a number has really moved
Plus 24 everyday CRO prompts: audit a product page, a collection page, your cart, a promotion before it goes live or this week’s numbers, any day you need to.
Why visitors leave
You paid for every visit. Most of them leave without buying.
Nothing breaks, so nothing gets fixed. Visitors arrive, look and go, and the store pays for more of them. Four things keep a store from converting the traffic it already has.
- ×You cannot see where they leave
Your platform shows one conversion rate. It does not show whether visitors are lost on the product page, in the cart or at checkout, or whether the phone is the problem.
- ×Their questions go unanswered
How much is delivery? Can I return it? Will it fit what I have? If the page does not say, the buyer leaves to find out, and rarely comes back.
- ×The checkout surprises them
A delivery charge that first appears at the last step, a form that is hard to fill in on a phone. The sale is lost after the buyer had already decided.
- ×Changes are guesses
A new banner here, a discount there, a split test that never reaches an answer. Without a list of leaks in order, effort goes where it is easiest, not where it pays.
None of this needs more traffic. It needs the leaks found, ranked and fixed, starting with the one that costs the most sales.
The trap
A CRO checklist is not your audit.
“Add urgency.” “Use trust badges.” “Show a countdown timer.” Checklists are written for every store, which means they fix nothing in particular, and some of their advice breaks UK consumer rules.
A generic checklist
- The same tips for every store
- Fake urgency and countdown timers
- Benchmarks from someone else’s store
- A discount to fix every problem
- No idea which tip to do first
Your audit
- Leaks found in your own analytics and inbox
- Your real delivery, returns and stock facts
- Measured against your own baseline
- Every offer costed against your margin first
- Every fix ranked by the sales it affects
The through-line
AI does the audit. The facts have to be yours.
Claude can read your numbers, sort your support questions, check every page line and rank the fixes. What it cannot do is know your delivery costs, your margins or what your buyers actually ask, so every lesson gives it your files first.
- 1You set up one Claude Project
Six files about your store: profile, catalogue, customers, reviews and support questions, policies and brand voice, built from exports you already have.
- 2The prompts build from them
Every lesson reads those files and saves one more, so the product page fixes know your leaks and the checkout fixes know your delivery prices.
- 3Nothing is guessed
Where a file does not hold a fact, the prompt says “not known” rather than inventing one. No made-up reviews, no borrowed benchmarks, no promised uplift.
One master prompt then assembles every file into your complete CRO audit, with every fix in order and every open decision listed once.
The framework
Five reasons a visitor leaves without buying.
Every leak in your store comes down to one of these. The course finds the evidence for each in your own files, then fixes it where the buyer is deciding.
- 1Fit
Is it right for me, and will it work with what I already have? Answered on the product page, from your catalogue.
- 2Clarity
What is it, and how do I use it? Answered in the copy, the images and the questions and answers.
- 3Trust
Will it be as described, and put right if not? Answered with real reviews and your returns and warranty terms, beside the doubt.
- 4Cost
What will I pay in total? Answered by showing delivery and every charge before the checkout, not at it.
- 5Effort
How many steps, fields and taps? Answered by checking the cart and checkout on a real phone.
Delivery and returns lines quote your own policy, which is what makes the fixes work for drop shipping as well as stock you hold.
What’s included
Every lesson comes with the prompts that build it.
The lessons are short. The work happens in the SOP and AI Prompts PDF — numbered steps, the full prompts in order, and what a good output looks like so you know when to run one again.
- SOPA step table in every pack
Numbered steps from your export to a saved file. Work down it and the lesson’s part of the audit is built.
- AI75 prompts, in plain English
Copy and paste into Claude. Square brackets mark the few things only you can supply.
- QAWhat good looks like
A concrete standard for every prompt, so you can tell a fix that will sell from one that only sounds right.
- 24Everyday CRO prompts
One prompt for each part of your store, to run whenever a page, a price or a promotion changes.
- DEMOAn example store to practise on
A complete store with a catalogue, 600 customers, reviews, support questions, policies and 13 weeks of analytics, so you can do every lesson before your own data is ready.
How the course runs
Five parts, each finished with a live build.
18 lessons and 7 live builds, about 2 hours 50 minutes of video. The prompts are run end to end on camera, so you see every file produced before you produce yours.
Set-up
Your Claude store Project
One lesson: the Project, its instructions and the six files about your store. Then a live build.
Section 1
Find where your store loses sales
Your five conversion numbers, the funnel map, the five reasons visitors leave, and every leak ranked. Then a live build.
Section 2
Fix the pages buyers see before the cart
Homepage and collections, product pages, answers to buyer questions, reviews and returns, and your store on a phone. Then a live build.
Section 3
Cart, checkout and order value
Cart and checkout fixes, add-ons and bundles, the order confirmation, what to test, and a weekly check. Then a live build.
Section 4
Your CRO audit
The Master CRO Engine, modular updates, and 24 everyday prompts. Each lesson followed by its own live build.
The live builds
Follow along step by step, and finish with the same result.
Every prompt is run start to finish on screen, in order. Pause, run the same step on your own store, and carry on. When the video ends, that part of your audit is built.
Watch
Every step on screen
- Each prompt run in order, nothing skipped
- What to paste, and where
- What a good output looks like
Follow
Your store, alongside
- Pause after each step and run it yourself
- The same prompts, from your SOP PDF
- Each file saved before the next step reads it
Finish
The section, built
- Section 1: every leak found and ranked
- Section 2: the pages before the cart, fixed
- Sections 3 and 4: checkout, order value, the full audit
Seven live builds in all: one at the end of Set-up and Sections 1, 2 and 3, and one for each lesson in Section 4.
Is it for you
Store owners who want more sales from the traffic they already have.
A good fit
- You run, or are launching, a store or a drop shipping store
- You can open your analytics and export your products
- You want to know which fix to make first, and why
- You want orders and order value, not a list of tips
- You will read what the AI writes before it goes live
Not a fit
- You want a checklist to apply unchanged
- You want a promised conversion rate
- You want fake urgency or invented reviews
- You want a discount on every page
- You will not change your pages
What it costs
One payment, and the audit is yours.
$28.95
One payment. Lifetime access, including every update.
18 lessons · 7 live builds · 75 prompts · SOP and prompt PDFs · example store
30-day guarantee, no questions asked. Run the prompts. If you do not finish holding a complete CRO audit built from your own store’s data, ask for your money back.
Quick answers
The questions people ask before starting.
Does this work for drop shipping?
Yes. Every fix quotes your own delivery times and policies, product pages are fixed from your catalogue whether or not you hold the stock, and every offer is costed against your margin.
Do I need a testing tool or lots of traffic?
No. Fixes such as a missing delivery price are published without a test. The course shows how to work out whether your traffic is enough to split-test at all, and what to do when it is not.
Which platform does it work with?
Any store whose analytics show sessions, carts, checkouts and orders, and that exports products as a CSV. Shopify and GA4 are covered step by step.
Do I need to be technical?
No. You need to export a report and follow numbered steps. Every lesson gives you the prompts in full, and Claude does the analysis from your files.
Which AI does it use?
Claude, with a Project holding your store’s files. The first lesson sets it up.
What if I have no traffic yet?
Run the whole audit on the example store that ships with the course, then run it again on your own data when you have it.
How long is the course?
18 lessons and 7 live builds, about 2 hours 50 minutes of video in total. Lifetime access, including every update.
What exactly do I get?
18 video lessons, 7 live builds, an SOP and AI Prompts PDF for every lesson with 75 prompts in all, an example store to practise on, and a business invoice.
Sell more to the visitors you already have.
Find where your store loses sales, fix the pages, cart and checkout that stop buyers, and raise what every order is worth — built with AI from your own store’s data, for stores that hold stock and for drop shippers.
A Digital Plan · adigitalplan.com
Section 0 — Your Claude Store Project
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1
0.1 — How to Set Up Your Claude Store Project and Its 6 Knowledge FilesWhat a Claude Project is, why every lesson in this course runs inside one, and the six files it holds about your store: store profile, catalogue, customers, customer voice, policies and brand voice. You set up the Project, add its instructions, and build or export each file, with every gap marked “not known”.
You finish with: a store Project holding
store-profile.md,catalogue.csv,customers.csv,voice-raw.md,policies.mdandbrand-voice.mdNo store data of your own yet? Download the Northmill Coffee example-store files below and follow every lesson on them.
Northmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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2
Live build: Section 0
The store Project created on screen: instructions added, six files uploaded, the store profile and brand voice drafted, and all six files checked.
You finish with: a store Project holding
store-profile.md,catalogue.csv,customers.csv,voice-raw.md,policies.mdandbrand-voice.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
Section 1 — Find Where Your Store Loses Sales
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3
1.1 — The 5 Numbers That Measure Conversion
Conversion rate, average order value, revenue per visit, add-to-cart rate and checkout completion rate: what each one measures and where to find its counts in Shopify or GA4. You record a dated baseline from one date range, with every sum written out, that every later change is compared against.
You finish with:
cro-baseline.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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4
1.2 — How to Map Where Visitors Leave Your Store
The four steps from arriving to ordering, how many visits reach each one, and how many leave at each step, on phone and on desktop. You build a funnel map that shows which step loses the most visits and which pages they landed on.
You finish with:
funnel-map.md -
5
1.3 — The 5 Reasons Visitors Leave Without Buying
Fit, clarity, trust, cost and effort, and how to find evidence for each one in your support questions, reviews, competitors’ pages and policies. You write a leak list where every leak has its step, its reason and the source it came from.
You finish with:
leak-list.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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6
1.4 — How to Decide Which Conversion Leak to Fix First
How to score each leak on the visits it affects, how badly it stops a purchase and how many sources confirm it. You sort your list into what to fix now, what needs the owner’s decision, what to check first and what to set aside.
You finish with:
leak-scores.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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7
Live build: Section 1
Baseline, funnel map, leak list and scored fix order, built in one conversation from the analytics export, support questions, reviews and policies.
You finish with:
cro-baseline.md,funnel-map.md,leak-list.mdandleak-scores.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
Section 2 — Fix the Pages Buyers See Before the Cart
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8
2.1 — How to Fix Your Homepage and Collection Pages
The four questions a homepage has to answer, the four jobs of a collection page, and how to check every line on both against your own files. You write a list of line-by-line fixes, each marked ready, to decide, to rewrite or to check.
You finish with:
landing-fixes.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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9
2.2 — How to Turn Your Leak List into Product Page Fixes
The six parts of a product page and which leak belongs to which part. You turn each product page leak into one change in your store’s own wording, or into one question for the owner.
You finish with:
pdp-fixes.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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10
2.3 — How to Answer the Questions That Stop Buyers
How to write one short answer to each question that stops a buyer, from your own policies and catalogue, and where each answer goes: the product page, the cart or the checkout. You build an answer set that includes every charge a buyer would otherwise first see at checkout.
You finish with:
objection-map.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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11
2.4 — How to Show Reviews and Returns Where Buyers Look
Which reviews to show beside which doubt, where the rating, returns and warranty lines go, and the UK rules on showing reviews. You map each review and policy line to the place on the page where buyers look for it.
You finish with:
trust-map.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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12
2.5 — How to Find and Fix Conversion Problems on a Phone
Six checks you run on your own phone, from the first screen to page speed, and how to use free session recordings to see where phone visitors give up. You write a list of phone fixes, each with the check or recording that found it.
You finish with:
mobile-fixes.md -
13
Live build: Section 2
Homepage and collection fixes, product page fixes, buyer answers, review placement and phone checks, built in one conversation from the scored leak list.
You finish with:
landing-fixes.md,pdp-fixes.md,objection-map.md,trust-map.mdandmobile-fixes.mdNorthmill is a UK shop, so the video and SOPs show these figures in £. Your own will be in your currency.
Section 3 — Cart, Checkout and Order Value
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14
3.1 — How to Fix Your Cart and Checkout
What you control on the cart page, in Shopify’s checkout settings and in the abandoned checkout email, and six checks that find the problems in each. You write a list of cart and checkout fixes, with delivery prices checked against your policy.
You finish with:
checkout-fixes.mdNorthmill is a UK shop, so the video shows these figures in £. Your own will be in your currency.
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15
3.2 — How to Build Upsells, Add-Ons and Bundles
The four kinds of offer, where each one goes, how to choose pairings from your own catalogue and reviews, and the margin every offer must keep after its discount. You write offer rules with the extra profit each offer adds to an order.
You finish with:
offer-rules.mdNorthmill is a UK shop, so the video and SOP show these figures in £. Your own will be in your currency.
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16
3.3 — How to Use Your Order Confirmation Page and Email
The five things an order confirmation should tell a buyer, written from your policies, and how they answer the questions your support inbox gets after every order. You write your confirmation page and email, ending with one next product.
You finish with:
post-purchase.md -
17
3.4 — How to Decide What to Test, and When Your Traffic Is Too Small
Which changes to publish without a test, which to split-test, and how to work out how many visits a test needs. You write a test plan that gives every change one decision: publish, test, change and watch, or not yet.
You finish with:
test-plan.md -
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3.5 — How to Check Your Conversion Numbers Every Week
The six counts to read each week, the normal range for your store’s size, and the four checks to run when a number falls outside it. You set up a weekly check and a date for your next baseline.
You finish with:
cro-monitor.md -
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Live build: Section 3
Cart and checkout fixes, offer rules, order confirmation, test plan and weekly ranges, built in one conversation from the files made in Sections 1 and 2.
You finish with:
checkout-fixes.md,offer-rules.md,post-purchase.md,test-plan.mdandcro-monitor.mdNorthmill is a UK shop, so the video and SOPs show these figures in £. Your own will be in your currency.
Section 4 — Your CRO Audit
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20
4.1 — How to Assemble Your CRO Audit with the Master CRO Engine
How one prompt reads the 14 files you built in Sections 1 to 3, checks that they agree, and assembles them into one audit for your store or a client’s. You finish with your CRO audit: every fix in order, and every open question listed once.
You finish with:
cro-audit.md -
21
Live build: Section 4, part 1
The Master CRO Engine run on Northmill’s 14 files in one conversation: the files checked against each other, repeated questions removed, and every fix put in order in one audit.
You finish with:
cro-audit.md -
22
4.2 — How to Update One Part of Your Audit with Modular Prompts
How to make one change, such as an owner’s answer or a new baseline, reach every file it affects and your audit, without running the whole course again. You keep a dated change log of every fix that goes live.
You finish with:
change-log.md -
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Live build: Section 4, part 2
A single change run through Northmill’s files in one conversation: an owner’s answer taken into every file it affects, the audit updated, and the change written into a dated log.
You finish with:
change-log.md -
24
4.3 — 24 Everyday CRO Prompts for Every Part of Your Store
A library of 24 prompts, each one a CRO audit of one part of your store: a product page, a collection page, the cart, a review export, a promotion before it goes live, this week’s numbers. You save one house rules file, and every prompt returns a fix list in the same format.
You finish with:
cro-house-rules.mdand a fix list from each prompt you runNorthmill is a UK shop, so the SOP shows these figures in £. Your own will be in your currency.
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25
Live build: Section 4, part 3
The everyday prompts run on Northmill in one conversation: the house rules file saved once, then prompts from the library run on single parts of the store, each returning a fix list in the same format.
You finish with:
cro-house-rules.mdand a fix list from each prompt you runNorthmill is a UK shop, so the SOP shows these figures in £. Your own will be in your currency.
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