Course details
Lectures
:
4
Level
:
Beginner
- Description
- Curriculum
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AI Agency · Social Media Advertising Templates
Do you want AI clients booking calls in two weeks, with a high-converting advert generator?
Eleven advert templates for agencies selling AI chat bots and workflow automations — and a prompt set that writes the twelfth for whatever you build next.
- One structureSix parts that fit any AI capability — not just the eleven in the pack.
- Four platformsFacebook, Instagram, LinkedIn and Reddit — with the rules for each.
- Live in a weekWritten, checked and running, with a real funnel behind it.
Why the advert fails
Everybody wants AI. They just don't know how to deploy it.
The demand is already there. Your buyer has read the same articles as everyone else, wants what they describe, and has no idea where to start — which should make this the easiest sale in the market. Most agency adverts still miss it, and four things go wrong. None of them is the wording.
- ×It sells AI
The copy explains why AI matters. Your buyer settled that question two years ago and stopped reading.
- ×It targets everyone
"CEOs, CTOs and founders" is everybody who has heard of AI — which is nobody with a budget line for it.
- ×The proof is a demo
A percentage with no baseline, no date and no named client reads as invented — because usually it is.
- ×The risk goes unanswered
Nothing says what happens when it's wrong, or when it breaks at three in the morning. That's the real objection.
Fix the fourth one and the other three stop mattering as much. That is where this course spends its time.
The trap
A swipe file is not a system.
Most AI ad packs hand you finished adverts and hope one of them matches what you build. The moment you add a capability — and you will — you are back at the blank page.
A swipe file
- Eleven finished adverts, and none quite fits your build
- Targets anyone senior, so it reaches nobody with the problem
- Numbers that belong to someone else, so you can't publish them
- A call to action pointing at a page nobody built
- Runs out the moment you add a second capability
A system
- One structure underneath all eleven, so you write the twelfth
- The person whose task you remove, found by the software they run
- Your own results, dated and permissioned before they run
- A landing page, demo, calendar and follow-up behind every CTA
- Works for every capability you ever build
The structure
Every advert in the pack is the same six parts.
Learn the six and you are never stuck for an advert again. Every template in the library is labelled part by part, so you can see exactly which slot is doing which job — and which one you left empty.
- 1Headline
Names your reader, so the wrong one scrolls past. That is the point of it.
- 2Question + Result
Your result stated as a number, turned into a question they can only nod at.
- 3Positioning
Why you, and why this capability is being bought right now in this specific industry.
- 4Pain + Future
The frustration as it looks on a normal Tuesday, followed by a dated future scenario.
- 5Objection
Accuracy, hand-off or data residency — answered before they have finished thinking it.
- 6Call to action
One action, with a reason to act now that happens to be true.
The slot that changes everything
"Sounds interesting" is not interest. It's an unanswered question.
Polite curiosity is the standard response to an AI advert, and it converts at almost nothing. The reader is not sceptical about the technology — they are weighing three specific risks, and your advert only has to answer one of them.
Risk 01
Accuracy
- What happens when it gives a customer the wrong answer?
- Answered by showing scope, not by promising perfection
Risk 02
Hand-off
- How fast does a real person take over, and does the customer notice?
- The one that decides most front-office deals
Risk 03
Data
- Where does our information live, and who can see it?
- The blocker for technical and regulated buyers
For automations there is a fourth: what breaks at 3am, who is alerted, and what happens to the records in flight.
How it runs
Brief it. Build it. Launch it.
Four lessons, each leaving a finished asset behind. Lesson one's output is what lessons two and three write from; their advert is what lesson four puts live.
- 1Strategy
One capability you can scope and demo. One vertical you can name, reach and price. Three packages with the build fee and run fee separated. A proof inventory that divides what you can evidence from what you cannot.
- 2Chat bot agency templates
The six-part structure, then five chat bot services worked through in full — support, lead generation, HR, e-commerce and technical knowledge — with every part labelled.
- 3AI automation agency templates
Six workflow templates, the manual steps converted into hours and then into money, build-plus-run pricing, and the honest answer to what happens when it fails.
- 4Deployment
Audience layers, budget that can learn, the funnel behind the CTA, and the four numbers you read in order to decide whether to kill, hold or scale.
Where they run
Four platforms, and the same advert behaves differently on each.
Every template works on all four. What changes is the format, the tolerance for body copy, the cost per click and the quality of the lead at the other end — so the pack gives you the rules for each rather than one advert you paste everywhere.
- FBFacebook
The longest tolerance for body copy of the four, which suits AI offers that need explaining. Best for owner-operators and local multi-site businesses. Cheapest place to run your first test.
- IGInstagram
Video and screen recordings carry it — a twelve-second clip of the bot working beats any claim you can write. Stories and Reels need their own crops, not a reused square.
- LILinkedIn
Job title, industry and company-size targeting is unmatched, which matters most for automation offers. Higher cost per click, and usually the lowest cost per booked call in this pack.
- REReddit
No overt selling. Value first, and only where the subreddit's own rules permit it — but the AI communities are active and the intent is real when it lands.
Plus three creative formats for each — single image, five-card carousel and video — with the six parts mapped to the slots in every one.
The template library
Eleven adverts, every part labelled.
Five chat bot services and six automation workflows. Each one is scoped, priced, targeted and costed — not just a paragraph of copy to swipe.
- Customer support chat bots — deflection and appointment booking
- Lead generation chat bots — qualify in chat, book into the calendar
- HR and recruitment chat bots — screening against your own scorecard
- E-commerce chat bots — order status, returns and basket recovery
- Technical knowledge bots — internal documentation, cited to source
- Lead and sales workflows — captured, enriched, scored and routed
- Invoicing and accounts — raised, chased, matched and filed
- Data synchronisation — one record of truth across every system
- E-commerce operations — stock, dispatch, refunds and review requests
- Project management — briefs to tasks, and the client report written
- Social media campaigns — produced, scheduled, resized and reported
The finish line
Lesson four is a plan, not a lecture.
It ends with a fourteen-day campaign that has dates on it, two review points, and a decision rule you write before you need it rather than on a bad Monday.
DAYS 1–2
Build the funnel
Landing page, demo recording, booking form cut to three questions, reminders scheduled.
DAY 3
Pre-flight and launch
Five checks, then three adverts live on one objective and one audience.
DAYS 4–7
Leave it alone
No changes for four days. The first read happens on day seven, not day one.
DAY 7
Find the constraint
Four numbers, read in order. One diagnosis, one change, both written down.
DAY 14
Kill, hold or scale
Decided on the evidence, and checked against what you can actually deliver.
What you walk away with
You finish with a live advert, not notes.
Every lesson leaves something finished behind. By the end you are not someone who has studied AI advertising — you are someone running a campaign they can defend.
- One named capability, scoped and priced in three tiers
- A proof inventory of every claim you can evidence — and the ones you can't
- Your own six-part advert, written and labelled slot by slot
- A 90-second demo recording that shows the hand-off working
- A landing page, booking, confirmation, reminders and no-show follow-up
- A campaign log with your kill and scale thresholds written before launch
Everything you download
Four prompt packs, twenty-four prompts.
One pack per lesson, each with a full standard operating procedure, the prompts written out in full, and a quick-reference card you will actually keep.
- SOP-A1 — build your AI offer brief, in nine steps
- SOP-A2 — write one chat bot advert, in eight steps
- SOP-A3 — write one automation advert, in eight steps
- SOP-A4 — launch and read one campaign, in nine steps
- The offer brief, vertical scorer and claim auditor prompts
- The advert generator, with a marker that refuses to invent proof
- The manual step counter — process into hours into money
- The failure answer, pricing builder and tool-stack filter
- The audience builder, landing page writer and follow-up sequence
- The campaign review, pre-flight check and scale decision
Every prompt runs inside your Agency Brain project in Claude, so the output already knows your capability, your vertical and your results.
Who it is for
Built for people who will run the advert.
Whether you're placing your first paid advert for an AI service or rebuilding campaigns that already spend — chat bots, automations, or both.
For you if…
- You sell AI chat bots or automations, or you're starting to
- You want one structure you can reuse on every capability you add
- You want adverts you can defend when someone asks where a number came from
- You'll write the advert, not just watch the lesson
Not for you if…
- You want finished adverts to copy and paste
- You'd skip the strategy and start with the copy
- You'd publish a claim you can't evidence
- You're expecting results without any ad spend
Your investment
One pilot pays for it many times over.
$28
One payment. Lifetime access, including updates.
4 lessons · 11 AI templates · 24 prompts · 4 SOPs
30-day money-back guarantee. No questions asked, and no criteria to meet.
Quick answers
The questions people ask before joining.
Which platforms do these adverts run on?
Facebook, Instagram, LinkedIn and Reddit, each with its own formats, limits and rules. Lesson four covers all four, and the copy adapts to single image, carousel and video.
What if my capability isn't one of the eleven?
That's the point of the structure. The eleven are worked examples of the same six parts — lessons two and three show you how to build the twelfth for your own build.
Do I need a budget to start?
Enough to buy roughly fifty clicks per advert before judging it. Lesson one helps you set that honestly rather than underfunding three adverts at once.
Which AI does this use?
Claude. Every prompt runs inside your Agency Brain project, and each one refuses to invent proof you haven't supplied.
How is this different from the Agency Ad Templates pack?
That pack sells agency services by niche. This one sells AI services by capability, and answers a completely different objection. They share the six-part structure and neither needs the other.
How long does it take?
An afternoon to work through the four lessons and prompt packs. Two weeks if you want the advert live with the funnel built and the first campaign read.
Stop selling AI. Start selling the task it removes.
Learn the six parts once, and you can write an advert for any capability you ever build.
A Digital Plan · adigitalplan.com
AI Agency Social Media Advertising System
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Lesson 1 — StrategyIn this lesson I'll take you through the four decisions that have to be settled before you write a word of ad copy: the one AI capability you can scope and demo, the vertical you can name and reach, the three packages you price it at, and the platform where that buyer actually gathers. You'll build a proof inventory that separates what you can genuinely evidence from what you can't, and I'll show you the rule that keeps an unbacked percentage out of paid advertising. Claude then pushes all of it through a filter, turning your raw notes into a brief and flagging any claim you shouldn't publish. You'll finish with a one-page offer brief that Lessons 2 and 3 write directly from.
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Lesson 2 — Chat Bot Agency Templates
Here I'll show you the six-part structure that sits underneath every advert in this course, then work it through five chat bot services — customer support, lead generation, HR and recruitment, e-commerce and technical knowledge — with every part labelled so you can see which slot is doing which job. You'll spend real time on the objection slot, because accuracy, hand-off and data residency are the three things your buyer is actually weighing, and most adverts answer none of them. Claude turns the library into a generator, writing the six parts for your own capability and marking any slot where you haven't given it proof rather than inventing a number. You'll finish with a complete, labelled advert and three headlines to test.
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Lesson 3 — AI Automation Agency Templates
The structure is identical here, but the buyer isn't — nobody complains about the work an automation removes, so I'll show you how to name that pain before you try to sell the fix. You'll work through six workflows in full, from lead routing and invoicing to data synchronisation and campaign production, converting the manual steps into hours and then into money before writing anything. Claude does the arithmetic first and shows its working, so the number in your advert is one you can defend on a call. You'll finish with a second labelled advert, a build fee and run fee priced separately, and an honest answer to what happens when the workflow fails.
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Lesson 4 — Deployment
A written advert isn't a live advert, so in this lesson I'll close the gap: the audience layers that find the person whose task you remove, the budget that's actually large enough to learn from, and the full funnel your call to action promised — landing page, demo recording, booking, reminders and a same-day no-show follow-up. You'll run a five-point pre-flight check before spending anything, then read four numbers in the right order so you fix the page when the page is the problem instead of rewriting an advert that was working. Claude diagnoses the single binding constraint from your week-one figures and tells you the one thing to change. You'll finish with a live campaign, a written log, and your kill and scale thresholds agreed before you need them.
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